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Essential Analytical Techniques For The Behavioral Market

 
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MessagePosté le: Dim 9 Juil - 01:56 (2017)    Sujet du message: Essential Analytical Techniques For The Behavioral Market Répondre en citant


Essential Analytical Techniques for the Behavioral Marketing Researcher (Foundations and Trends in Marketing)
by Dawn Iacobucci



->>>DOWNLOAD BOOK Essential Analytical Techniques for the Behavioral Marketing Researcher (Foundations and Trends in Marketing)


This monograph is a resource and helpful guide for conducting three essential analytical techniques that are also frequently useful to the behavioral marketing researcher: the practice of conducting a median split on a continuous variable and using the result in an analysis of variance model to facilitate communication clarity; the practice of centering variables about their means prior to creating product terms to reflect interaction effects in a moderated multiple regression model; and, the practice of a mediation analysis to test for the relative impact of direct and indirect effects of predictors on dependent variables.






Essential Analytical Techniques for the Behavioral Marketing Researcher (Foundations and Trends in Marketing) Dawn Iacobucci






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